Have you ever realized how a little bit of quiet time can result in some really great ideas? I think this is why people have revelations in the shower. It’s the 15 minutes in your day when you aren’t being distracted or stimulated by email, co-workers, kids or the general buzz of daily life.

A couple weeks ago I took the afternoon to enjoy the rare window of warm weather and sunshine that we were having here. I sat outside for about an hour eating cheesecake and doing nothing. Some might argue that I should have also been thinking about nothing, but achieving the “doing” nothing part is momentous enough for me, and the result was that I ended up having a really important idea for the business. After I finished my cheesecake (of course) I spent the next two days mapping out and implementing this new idea and service plan. Already it has made a significant difference in our ability to appeal to a broader range of clients and budgets. (more…)